At Nokia, we have achieved a great win with our Point & Find beta application launched in April of last year. Through the piloting of services with valued customers and partners, like you, we have really learned what it takes to deliver success using Point & Find innovative technologies . . . and we're excited to claim many accomplishments during this pilot period. Recently, Point & Find powered the pervasive gaming element of the transmedia drama, Conspiracy For Good, developed by Heroes creator, Tim Kring . . . an acclaimed entertainment venture enjoyed by millions of participants around the globe. Projects like this really pave the way on how we'll live our lives and use our mobile devices in the future . . . connecting the physical world with the digital!
As an outcome of our beta service, we learned many things about how to continue delivering pioneering experiences to excite and delight our consumers and publishers. Subsequently, we have made decisions to integrate Point & Find's underlying visual search and AR technology in a way where consumers can access it as part of their core device and service experience . . . as in the future of key experiences like Maps and Search. During the coming months you will see these efforts become a reality, please visit our betasite. And as a future extension of this initiative, we will enable the developer and publisher community to innovate using Pont & Find's technology offering through open APIs and tool kits. For the near-term, expect to hear directly from our Professional Services team to consider specific options and transition timing affecting your current Point & Find offering.
We wish to thank you for helping to make this happen and for partnering with us as Nokia continues to pioneer innovative technologies, like Point & Find. We can assure you that bridging the digital and physical world is core to our strategy, and we'll look to you to partner with Nokia again as new ways to reach and interact with your customers are shaped.