Point & Find Beta

Build Mobile Experiences

Nokia Point & Find can be used in many industries as companies seek to reach their end users on their mobile devices. For examples:

• Out-Of-Home/ Display Advertising - Outdoor ads can be Nokia Point & Find enabled, allowing passers-by to point their camera phone at the ad and retrieve more information about the product being advertised. With Nokia Point & Find, out-of-home media companies can offer advertisers meaningful, measureable ways to engage consumers.
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• Retail – In a retail environment, retail consumers can point at an object and access relevant and target information on the product or service they are interested in. For brands and retailers, this is a chance to strengthen customer relationships by increasing the availability and relevance of marketing activities and enabling instant buying at the point of discovery.
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• Print Media – Publishers can add interactivity to their print publications. For example, readers of a print publication can point their camera phones at an ad and vote for a favorite artist/ gadget/ restaurant, request free samples or coupons, RSVP for events, view restaurant menus and catalogs, or call a business.
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• Entertainment - In the entertainment industry, end-users can point to movie posters, for example, and watch the movie trailer, get showtimes and directions to the closest cinema, and even purchase movie tickets with their mobile phone. Entertainment companies can more easily integrate their real life entertainment offerings with online experiences.
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• Destinations – Destinations, such as museums, gyms, and universities, can tag real-world objects to provide additional, easily assessable information for their visitors. For example, a visitor at a museum can find out more information about a particular painting by pointing a camera phone at it. A person exercizing at the gym can uncover exercize routines and training tips by pointing his or her camera phone at gym equipment.
• Creative Agencies – Creative agencies can offer consumer engagement, interactivity, direct response, and accountability for a campaign. When consumers point at a designated real life object, the consumer can immediately engage with brand content and experiences.
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• Real Estate – Real estate companies can utilize Nokia Point & Find to sell homes and property faster and easier. For example, home buyers can point their camera phones at a house that is for sale, and instanty be given a virtual tour of the inside, contact information of the agent, and information about the neighborhood.
• Automobile – Car makers can use Nokia Point & Find to educate and market their products to customers. For example, if a customer spots a car he or she likes on the street, that customer can point their camera phone at the car to find out the car's make, model, specifications, price, and dealerships selling the car.